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Pet Collar App Discovery

- Research
- Target Audience
- Monetization Model
- Screen Map
- Design Concept

Pet owner's profile
All the info is taken from the next sources:
Research results:
More than 75% of the users consider their pet as a full member of their family
The older the pet owner, the more money he spends on his pet
Married couples without children spend 30% more money on their pets comparing to the other pet owners
Based on the information above we came to conclusion that most part of the pets are cats and dogs. Their owners are older than 18 and ready to spend a lot of money on their pets.
Target Audience Portrait (Personas)
Nick
25 years
Married. Works in the fashion journal. Keeps active lifestyle. Doesn't stay at home overnight very often. Loves his dog very much. He is worried about leaving pet at home alone. He's bought PetCube for his dog to play with him remotely while he is at work.
Important: pet's entertainment. Wants to tame his dog.
Angela
43 years
Divorced. Misanthrope. Works as a gardener. Loves cats. Feed homeless cats everywhere. Angela has 9 cats at home (7 of them were taken from the outside). Worried about cats not to run away.
Important: to control the location of her pets. Angela is looking for the place of like-minded people.
Mr. Gary Williams
67 years
Has 2 sons and 2 granddaughters. Retired. Worked as a fireman over 40 years (10 of them with his dog). Adores his dog. Mr. Williams and his pet have poor health because of difficult profession. Worried about dog's health.
Important: to carry his dog to the veterinarian each month and control his health.
Monetization models
Selling stuff for pets
(branded collars or slings similar to Apple Watch, leashes, feeding bowls etc.)
Custom Petmoji with the pet photo
(the user takes a photo of his pet and the app creates 3D avatar).
Subscription
(Access to the videos/photos/articles about pets, tame techniques etc.)
Basic application screens
As the audience is wide the white color scheme was chosen because of its versatility. The bright colors are used to add accents and notify the user about different statuses.
First tab includes all the data that is collected by the sensor on the pet's collar. It also includes pet's weight field that the user enters manually and breed field where the users can choose breed from the drop down. Both field are mandatory to calculate if the pet's weight is normal.
The pet owners take care of their pets like of their family members. That's why it's very important for the user to control health status of his pet.
NORMAL
SLIGHTLY EXCEEDED
HIGH
Thanks to these statuses no need to go deeper in details and spend extra time when you see normal on the screen.
Calendar feature give the user an opportunity to check the statistics for any day. Lightning icon shows the battery status on the pets collar.
When you press on the pet's avatar, you'll see the list of pets connected to this account.
The day is divided on 3 parts of pet's activity. Thanks to the sensors on the pet's collar we can track all the activity of the nursling.
When choosing activity segment the user gets digital data and coordinates from the GPS sensor. Thus pet owner always knows where is his nursling.
The weight statistics screen shows the detailed information about pet weight for the whole period and its analysis. The app sends tips to the user if the weight should be corrected.
As the audience is wide the white color scheme was chosen because of its versatility. The bright colors are used to add accents and notify the user about different statuses.
The pet owners take care of their pets like of their family members. That's why it's very important for the user to control health status of his pet.
NORMAL
SLIGHTLY EXCEEDED
HIGH
Thanks to these statuses no need to go deeper in details and spend extra time when you see normal on the screen.
First tab includes all the data that is collected by the sensor on the pet's collar. It also includes pet's weight field that the user enters manually and breed field where the users can choose breed from the drop down. Both field are mandatory to calculate if the pet's weight is normal.
Calendar feature give the user an opportunity to check the statistics for any day. Lightning icon shows the battery status on the pets collar.
When you press on the pet's avatar, you'll see the list of pets connected to this account.
The day is divided on 3 parts of pet's activity. Thanks to the sensors on the pet's collar we can track all the activity of the nursling.
When choosing activity segment the user gets digital data and coordinates from the GPS sensor. Thus pet owner always knows where is his nursling.
The weight statistics screen shows the detailed information about pet weight for the whole period and its analysis. The app sends tips to the user if the weight should be corrected.