Unight is a one-of-a-kind platform giving you direct access to dining and clubbing venues in your city. Users can easily manage the parties they check-in at, share photos and events, and receive discounts and bonuses at their favorite spots.
Taking into account the volumes of the future Unight system, the first step we took was detailed Business Analysis stage, during the which we have accurately studied the Chinese nightlife market and the factual system requirements.
Market research has proved - there are tools (not so popular within the Western digital word) that are commonly used by locals in China - for instance, WeChat messenger and QR-code scanning for everything. This was important for us, as we were trying to make users interact with the system as organically as possible.
While planning the look of the web-version for the place owners we made a huge deal of research, asking them to expose the most acute issues they have - so that we could resolve them. After all the data was collected, we have finally come to wireframing Unight.